
Small Business SEO services in Kent
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Local SEO
Local SEO is crucial for small businesses in Kent aiming to attract customers within specific geographic areas. At Amplified SEO, we specialise in optimising your online presence to ensure you rank higher in local searches and appear in the coveted Google 3-Pack (Map results).
We begin by optimising your website with location-specific keywords relevant to your business. This includes ensuring your metadata, content, and schema markup align with best practices for local search.
For instance, if you're a plumber based in Canterbury, we aim to have your website appear for keywords that drive qualified traffic and leads, such as 'Plumbers in Canterbury' and 'Boiler repairs Canterbury'.
“78% of local mobile searches result in an offline purchase — making local SEO crucial for driving foot traffic and sales.”
(Source: Think with Google)Beyond on-page optimisation, we assist in building high-quality local citations on directories like Yell, Thomson Local, and industry-specific sites. Maintaining consistent NAP (Name, Address, Phone Number) information across all platforms strengthens your presence in Google's local search results.
With the rise in mobile searches for "near me" queries, we also ensure your website is mobile-friendly and fast-loading, adhering to Google's Core Web Vitals.
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Technical SEO
Technical SEO lays the foundation for a well-optimised website, ensuring search engines can efficiently crawl, index, and rank your pages. This is as important for small business websites as it is for large e-commerce platforms.
At Amplified SEO, we conduct comprehensive site audits to identify and resolve critical technical issues that may hinder your search engine performance.
A crucial aspect of technical SEO is site architecture and internal linking. A well-structured website with a clear hierarchy facilitates easier crawling and indexing by search engines. We optimise URL structures, create XML sitemaps, and configure robots.txt files to guide search engines appropriately.
Our team also addresses broken links, eliminates duplicate content, and implements canonical tags to prevent indexing issues.
60% of web searches are now carried out mobile devices, so we focus on ensuring your website is fast loading and secure based on recommendations from tools such as Google Core web vitals. We also implement structured data markup which is relevant to your business.
40% of UK consumers will abandon a website if it takes more than 3 seconds to load.
(Source: Page Optimizer)We often find that technical SEO is neglected by small business websites due to time constraints or concerns about making changes. Amplified SEO removes these barriers with over 15 years of experience in resolving a wide range of technical SEO challenges.
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Analytics & Reporting
At Amplified SEO, we believe in full transparency of performance. We understand that small businesses have limited marketing budgets, so it's essential to see exactly where your investment is going and the results it's generating.
Our reports are designed to be transparent and actionable. We provide monthly performance reports that break down key metrics in an easy-to-understand format. You'll gain insights into keyword rankings, traffic sources, user behaviour, and how your website compares to competitors. Most importantly, we'll show how these factors translate into leads for your business.
Only 34% of small businesses in the UK analyse their data to generate new insights or knowledge, compared to 72% of large businesses.
(Source: gov.uk)
Data-driven decision-making is key to successful SEO campaigns. Our analytics and reporting offer deep insights into your website's performance, allowing you to measure the impact of our SEO efforts and make informed adjustments.
We utilise advanced tools like Google Analytics, Google Search Console, and third-party platforms such as Ahrefs to track key performance indicators (KPIs), including organic traffic, keyword rankings, conversion rates, and backlink profiles. By analysing this data, we identify trends, strengths, and areas for improvement to refine our strategies.
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Google My Business
Google My Business (GMB) is a game-changer for small business websites, and Amplified SEO ensures your GMB profile is fully optimised to drive maximum engagement. A well-maintained GMB listing increases visibility in local searches, leading to higher traffic and online conversions.
93% of local searches show the Map Pack at the top of the search results.
(Source: BrightLocal)We start by optimising your profile with accurate business information, including name, address, phone number, business hours, and categories. High-quality images, engaging descriptions, and relevant attributes further enhance your listing’s appeal. We also set up Google Posts, allowing you to share updates, promotions, and events to keep your audience informed and engaged.
Additionally, we monitor insights provided by GMB, tracking search queries, customer actions, and geographic trends. This data helps refine our approach and uncover new opportunities for local growth. With our expertise, we ensure your business stands out in local searches, driving increased visibility and higher engagement rates.
Our small business SEO packages start from only £300 per month, and we are currently offering free site audits and consultations for business owners looking for small business SEO services in Kent. Click the button at the bottom of the page or give us a call to get in touch to find out more!